In the same
manner that profit margins are calculated, the entire income statement is often
converted to percentages or to a common size. “Common sizing” refers to the act of
restructuring a financial statement into individual percentages of a
total. For the income statement, the
percentages are calculated by dividing each line by net sales. A balance sheet may also be common-sized; in
this case each account is measured against total assets.
Any
individual expense or account may then be studied as a percentage. It may be particularly useful to measure
advertising, officer salaries, or occupancy costs as a percentage of
sales. This allows for more useful
comparisons from year-to-year, especially if sales have grown over time. These numbers may also be telling when
compared to those of similar businesses or to competitors.
In fact, the
most significant benefit of common sizing is that it allows for logical
comparison between companies. This
format is essential when using industry averages, which are expressed as
percentages.
Here is a
sample set of benchmarks in a PDF from the Risk Management Association.